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What is podcasting? According to Wikipedia, a podcast is simply a web feed of audio files that is placed on the Internet for anyone to download.
Now, you can drop that term into any search engine and find out HOW to set up a podcast, although there is some information in our guide that gives a brief explanation.
What we hope to teach you isn’t “how” but “WHY” you should add podcasting to your marketing arsenal. Why?
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